OUR TEAM


Sam
Hollis
- Senior adviser with a proven record of developing, articulating and delivering on new strategies and operational efficiencies to drive commercial results
- Former Commercial Commissioner of the America’s Cup with $2Bn+ commercial deals expertise globally
- Retained senior adviser to the Saudi Ministry of Sport across its major events portfolio including with F1, MotoGP, WTA, ATP, PFL and UCI


Iain
Higgins
- Experienced leader of high profile international and national sport governing bodies, events and related commercial entities
- Former CEO of USA Cricket and Chief Operating Officer of the International Cricket Council; led bids to secure cricket’s inclusion in the 2022 Commonwealth Games and the right for USA to co-host the Men’s T20 World Cup in 2024
- Led the development of Visit Rwanda’s global sponsorship strategy, including structuring deals with Atletico Madrid, PSG, LA Clippers and LA Rams
OUR VALUES
Passionate
We care deeply about our people & work
Inclusive
We are committed to an inclusive & fun work environment
Reliable
We are dedicated and loyal to our clients
Distinctive
We seek to be the best
at what we do


























