OUR TEAM

Sam
Hollis

  • Senior adviser with a proven record of developing, articulating and delivering on new strategies and operational efficiencies to drive commercial results
  • Former Commercial Commissioner of the America’s Cup with $2Bn+ commercial deals expertise globally
  • Retained senior adviser to the Saudi Ministry of Sport across its major events portfolio including with F1, MotoGP, WTA, ATP, PFL and UCI

Iain
Higgins

  • Experienced leader of high profile international and national sport governing bodies, events and related commercial entities
  • Former CEO of USA Cricket and Chief Operating Officer of the International Cricket Council; led bids to secure cricket’s inclusion in the 2022 Commonwealth Games and the right for USA to co-host the Men’s T20 World Cup in 2024
  • Led the development of Visit Rwanda’s global sponsorship strategy, including structuring deals with Atletico Madrid, PSG, LA Clippers and LA Rams

Henry
Lamont

Director

Ben
Lewis

Director

EDWARD
FLOYDD

Director

Lyn Abou Al Hassan

Senior Manager

Anushka Garde

Senior Manager

James Plackett

Manager

Matt Rozario

Consultant

Vansh Bahal

Senior Associate

Oleg Mykhalevskyi

Senior Associate

yasmina hakim

Senior Associate

YOUJIN
LEE

Associate

MAHNOOR AHMAD

Associate

GUILHERME FRANCISCO

Associate

LINDA Whiteman

Office Manager

OUR VALUES

Passionate

We care deeply about our people & work

Inclusive

We are committed to an inclusive & fun work environment

Reliable

We are dedicated and loyal to our clients

Distinctive

We seek to be the best
at what we do

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