- Former Commercial Commissioner and COO of the 35th America's Cup.
- Senior adviser with a proven record of developing, articulating and delivering new strategies and operational efficiencies to drive commercial results.
- Trusted thought partner and adviser to senior leaders on event hosting and commercial rights exploitation, with $2bn+ commercial deals expertise globally.
- Retained senior adviser to the Saudi Ministry of Sport across its major events portfolio including F1, MotoGP, WTA, ATP, PFL and UCI.
About Us
Who we are
ELLVEE is a trusted thought partner to senior leaders across sport & entertainment, including governments, rights holders, brands & the wider private sector
By the numbers
- 2021
- Established
- 60+
- Clients served
- 150+
- Sports projects delivered
- 80+
- Years of experience acrosssenior leadership
- 14
- Global markets
- 2
- Offices in Dubai & Riyadh
Our value proposition
What we bring
Sports DNA
We bring 80+ years experience leading global sport and entertainment businesses.
Commercial Impact
We focus on solutions that drive revenue, growth and long-term value.
Operator Mindset
We think and act like operators, not just advisers, across strategy and implementation.
Connected & Trusted
We leverage our deep collective networks and relationships for the benefit of our clients.
Our senior leaders
Our senior leaders each bring 25+ years of industry experience
- Former CEO of USA Cricket and COO of the International Cricket Council.
- Experienced leader of high profile international and national sports governing bodies, events and related commercial entities.
- Led bids to secure cricket's inclusion in the 2022 Commonwealth Games and for the USA to co-host the Men's T20 World Cup 2024.
- Led the development of Visit Rwanda's global sponsorship strategy, including structuring deals with Atletico Madrid, PSG, LA Clippers, LA Rams and Aston Villa.
Meet our team
