Saudi Motorsport Company
Retained commercial advisers across the client portfolio of existing and new global motorsports events.
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The trusted strategic & commercial advisers
for sport & entertainment
Selected case studies, not exhaustive
Strategic & Commercial Advisory
- Strategic planning
- Commercial strategy & growth
- Investment strategy
- IP creation
- Operating model & design
Qatar Motor & Motorcycle Federation
Designed and advised on the implementation of a new organisational structure, alongside wider advisory support.
SAUDI ARABIA MINISTRY OF SPORT
Retained commercial advisers for new international sports events and other special projects.
Investment Offices - Confidential
Advising family offices on their sports investment strategies and supporting implementation.
Veloce Life
Developed the equity investment sales proposition for a new automotive racing series concept for the GCC.
MODON
Assessed the total economic impact of Modon's sports events portfolio and forecasted future expected economic activity.
Selected case studies, not exhaustive
Sponsorship Strategy & Execution
- Sponsorship strategy
- Rights packaging & valuation
- Deal structuring & negotiation
- Partnership management & activation
- Performance & ROI/ROO evaluation
Leading NFL team
Developed high-value partnership packages, identifying targets and led go-to-market efforts.
Visit Rwanda
Developed Visit Rwanda's global sponsorship strategy and supported negotiations across its partnership portfolio, including deals with PSG, Atletico Madrid, LA Clippers, LA Rams and Aston Villa.
Team Saudi
Sourced and structured a kit partner deal between the Saudi Olympic and Paralympic teams and ASICS.
Mumbai Indians
Designed, structured and took to market a customised destination marketing partnership for the Mumbai Indians.
The Royal Commission for AlUla
Developed AlUla's brand partnerships strategy including defining its commercial architecture, developing sponsorship packages and leading go-to-market sales.
MDLBEAST
Delivered a turn-key sponsorship sales programme across the entire MDLBEAST portfolio of assets.
Selected case studies, not exhaustive
Major Event Hosting Services
- Event hosting strategy
- Bid development & acquisition
- Deal advisory
- Event planning & implementation
- Impacts reporting & legacy planning
WTA Finals
Advised on a multi-year hosting deal for the WTA Tour's season-ending championship.
F1 African Grand Prix
Supporting a leading African nation's bid to host Formula 1, including negotiating the host contract, advising on entity setup and developing the commercial plan.
MotoGP Kazakhstan
Negotiated a multi-year MotoGP hosting deal in Kazakhstan.
BLAST
Advised on the negotiation and contracting of the host venue deal for the BLAST Premier World Finals in Abu Dhabi.
World Rally Championship
Advised on a 10-year host venue deal for World Rally Championship event.
Next Gen ATP Finals
Advised the Saudi Tennis Federation and Ministry of Sport on the Next Gen ATP Finals host venue deal.